The brief
Charlotte Ellis is an email strategist growing newsletters for founders and B2C brands.
For her website, she wanted a look that would stand out from other websites in the same space and communicated a premium level of service. She also wanted to be able to add project case studies to the site.
The site needed to be clean, modern, bold, while staying fairly lightweight without large monthly overheads and maintenance work that usually came with DIY platforms.
My role
Gave her brand a premium visual direction using a luxurious green theme, then designed the entire site from scratch.
Once the design was approved, I built the site using Astro to allow for fast loading and content uploads.